• UX/UI Design
  • Brand Identity
  • Web & E-commerce
  • Development

An elite classical ballet studio operating in Bulgaria and Dubai, Pirouette Studio provides premium classical dance training for both adults and children.

The client required a unified digital presence across two distinct international markets, transitioning from static content to an interactive booking environment. The objective was to replace manual administrative workflows with a seamless ecosystem, giving both adult students and parents booking for their children full control over class selections and schedules.

Orchestrated the UX research, content strategy, and multi-region platform setup for the Bulgaria and Dubai markets. Integrated and customized an advanced booking tool onto a WordPress platform, designing an interactive calendar and booking widget that supports distinct user flows for parents and independent students while enabling intuitive self-management for the studio administration.

The Pirouette Studio website on a tablet resting on a glass table in a soft pink room
The Pirouette Studio site shown on an iPhone against a dancer in pointe shoes
The hand-lettered Pirouette wordmark beside the studio's soft-pink and burgundy colour palette
Three phones showing the Pirouette Studio booking app on a deep-pink backdrop with dancer silhouettes
Pirouette Studio blog and news cards on a soft-pink background
The Pirouette Studio contact page with an enquiry form and studio location map
The Pirouette Studio class schedule shown on an iMac and iPhone, flanked by dancer silhouettes