• UX/UI Design
  • Brand Identity
  • Web & E-commerce
  • Development

Casa Serenna is an 18th-century family villa located in the Spanish countryside, less than 30 minutes from the capital, Madrid.

The primary challenge was to create a high-end visual gateway for the property while ensuring that the website's booking calendar remains 100% accurate and synced with third-party platforms like Booking.com, Agoda, Vrbo and Airbnb to prevent any possibility of double bookings.

Design and develop Casa Serenna's first logo, brand assets and website from the ground up. Develop a standalone booking tool so the client can decouple from its dependency on booking engines.

The Casa Serenna website shown on a laptop, opening on the villa's plant-filled veranda
Construction grid of the Casa Serenna wordmark and arched monogram
Casa Serenna colour palette — terracotta, ochre, sage and warm neutrals with HEX values
Three Casa Serenna logo lockups on a terracotta band

Operational Automations

Setup of transactional emails for guest data collection and automated check-in/check-out instructions.

Multilingual Custom Website

A custom site in English and Spanish, with GDPR and cookie consent, advanced SEO and Google Analytics built in.

Booking Engine

A fully responsive build featuring a dedicated "Reserve Now" system with real-time availability.

The Casa Serenna booking site shown on a phone, with the live availability search

Visual Identity

Design of the official Casa Serenna logo and brand assets.

Centralised Calendar Sync

A technical setup where the master calendar in the Vacation Rental Software (VRS) populates the website and stays synced with all external channels.

Payment Gateway Configuration

Full Stripe account configuration and further integration on checkout.