back to all projectsCasa Serenna
Villa website & booking engine
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Average occupancy rate per month
0min
Online session duration per user on average
0%+
Client satisfaction rate over website direct sales
0 nights
Average duration of stay
The challenge
Casa Serenna is an 18th-century family villa located in the Spanish countryside, less than 30 minutes from the capital, Madrid. Our team was contacted with the request to design and develop Casa Serenna's first logo, brand assets and website from the ground up.
As a brand-new business, Casa Serenna approached us to design and develop their first website from the ground up. The goal was to establish a professional digital presence that allows them to market the villa directly.
The primary challenge was to create a high-end visual gateway for the property while ensuring that the website's booking calendar remains 100% accurate and synced with third-party platforms like Booking.com, Agoda, Vrbo and Airbnb to prevent any possibility of double bookings.
How we made it happen
We began with a high-intensity design phase in Figma, Adobe Illustrator and Adobe Photoshop to construct the new brand's visual identity and logo, ensuring the website launched with a premium, professional Corporate Identity.
To handle the technical complexity of the reservations, we integrated a specialized Vacation Rental Software (VMS) that serves as the "source of truth" for the property's availability. We configured the logic so that the master calendar in the VMS stays updated with reservations from all third-party platforms (like Airbnb and Booking.com) and then automatically populates the website's frontend with the correct "booked" status.
This bidirectional flow allows the business to remain independent and take direct reservations while ensuring that whenever a date is set, the change is instantly pushed across the entire ecosystem.
What we delivered
The project scope was a full-scale digital build, from visual identity to advanced technical integration.
[ visual identity ]
Design of the official Casa Serenna logo and brand assets
[ booking engine ]
A fully responsive build featuring a dedicated "Reserve Now" system with real-time availability.
[ Centralized Calendar Sync ]
A technical setup where the Vacation Rental Software (VMS)'s master calendar populates the website and stays synced with all external channels.
[ operational automations ]
Setup of transactional emails for guest data collection and automated check-in/check-out instructions.
[ multilingual custom website ]
Full GDPR and Cookie Policy implementation, integrated with advanced SEO plugin and Google Analytics for data-driven growth.
[ payment gateway configuration ]
Full Stripe account configuration and further integration on checkout
