• UX/UI Design
  • Web & E-commerce
  • Development

Alexander Schill is a brand ambassador and official reseller for the BOSS Equestrian collection. Based in Germany, he actively pursues international opportunities.

Launch an online store that fits his demanding schedule: he wanted to focus on sales rather than day-to-day store maintenance. He sought an ongoing support partner to manage the entire platform for him.

Build a clean e-commerce store that aligns with brand standards. Ensure simple operation through a mobile POS app. Add XML bulk upload and spreadsheet import features for fast product catalog updates. Set up automations to handle day-to-day store routines.

The BOSS Equestrian storefront on a laptop above black volcanic rock, beside the Alexander Schill and BOSS Equestrian logos
The BOSS Equestrian collection page with discounted polos, a saddle pad and a jacket
The BOSS Equestrian mega menu for women, with clothing, competition wear, accessories and collections
A BOSS Equestrian product page for a men's polo shirt, with colours, sizes and add to cart

What we build

  • Shopping platform with dynamic templates, and custom layouts throughout.
  • Conversion-optimised product pages, and a streamlined checkout flow.
  • Robust multilingual framework, complemented by an Intelligent geo-location serving localised content,
  • Prices in local currencies
  • Visual promotions and banners builder
Custom Shopify Framework

Custom Shopify Framework

A high-performance, responsive Shopify store designed specifically for the premium resale of BOSS Equestrian products.

Localised Global Experience

Localised Global Experience

Full multilingual implementation (DE & EN) combined with GPS localisation feature for automatic currency switching.

Figma Prototyping

Figma Prototyping

Complete visual design and user-journey mapping in Figma prior to technical deployment to ensure a luxury brand feel.

Autonomous Commerce Hub

Autonomous Commerce Hub

A secure multi-currency payment integration and a user-friendly backend CMS that allows the team to manage products independently.

The store's colour palette of greens, gold, black and off-white over a green BOSS saddle pad on a horse
The store's newsletter sign-up and footer, in German, on the brand's dark green

The anatomy of a great shopping experience

ShopifyShop-the-look cards for the Nick Show Shirt and the Sammy Functional Cardigan, with client feedback controlsA rider in a green BOSS polo beside his horse, with shoppable hotspotsA rider holding a black BOSS tote bag under an Accessories labelProduct details for the Luis Polo Sweater, with colours, sizes and add to cartA grey quilted BOSS saddle padThe cart summary with subtotal and total
2,070 optimised images294 products2,616 cleanly structured product variantsAn SEO site score of 100 beside a completed five-step SEO setup guide311 target keywords
BOSS Equestrian accessories on sale, including a horse keyring, riding socks and a cap
A "Where Elegance Meets Performance" banner beside a BOSS jacket sleeve in evening light