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Client since:2024 - Present

Project duration:2 weeks

  • UX/UI Design
  • Brand Identity
  • Web & E-Commerce
  • Development

An elite classical ballet studio operating in Bulgaria and Dubai, Pirouette Studio provides premium classical dance training for both adults and children.

The client required a unified digital presence across two distinct international markets, transitioning from static content to an interactive booking environment. The objective was to replace manual administrative workflows with a seamless ecosystem, giving both adult students and parents booking for their children full control over class selections and schedules.

Orchestrated the UX research, content strategy, and multi-region platform setup for the Bulgaria and Dubai markets. Integrated and customized an advanced booking tool onto a WordPress platform, designing an interactive calendar and booking widget that supports distinct user flows for parents and independent students while enabling intuitive self-management for the studio administration.

The Pirouette Studio website on a tablet resting on a glass table in a soft pink room
The Pirouette Studio site shown on an iPhone against a dancer in pointe shoes
The hand-lettered Pirouette wordmark beside the studio's soft-pink and burgundy colour palette
Three phones showing the Pirouette Studio booking app on a deep-pink backdrop with dancer silhouettes
Pirouette Studio blog and news cards on a soft-pink background
The Pirouette Studio contact page with an enquiry form and studio location map
The Pirouette Studio class schedule shown on an iMac and iPhone, flanked by dancer silhouettes
MSVE