Client since:2024 - Present

Project duration:40 days

  • UX/UI Design
  • Web & E-Commerce
  • Development

Alexander Schill is brand ambassador and official re-seller of the BOSS Equestrian line. Alexander operates from Germany, on the lookout for international opportunities.

Online shop that fits his very busy lifestyle. Something he doesn't have to maintain but can concentrate on sales with. He joined our retainer program and we support his entire shop for him.

Clean and brand-aligned e-commerce platform that is easy to operate, with POS as an app on the phone and a product-sheet upload option for fast product capture.

The BOSS Equestrian storefront shown on a laptop above black volcanic rock
BOSS Equestrian collection, product and storefront screens
BOSS Equestrian model beside the men's collection product grid

For BOSS Equestrian, we built an e-commerce platform with dynamic templates and custom layouts throughout. We optimised product pages for conversion and streamlined the checkout. The platform serves localised content, currencies, and promotions automatically through a multilingual framework with intelligent geo-location.

Custom Shopify Framework

A high-performance, responsive Shopify store designed specifically for the premium resale of BOSS Equestrian products.

Figma Prototyping

Complete visual design and user-journey mapping in Figma prior to technical deployment to ensure a luxury brand feel.

Localised Global Experience

Full multilingual implementation (DE & EN) combined with a GPS localisation feature for automatic currency switching.

Autonomous Commerce Hub

A secure multi-currency payment integration and a user-friendly backend CMS that lets the team manage products independently.

The anatomy of a great shopping experience — product, lookbook and checkout details
MSVE